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Peak Performance
Global Brand Strategy. GTM Planning. Sports Marketing. Social Media.. Brand Communications.
Oversight of 17 International Professional Skiers performing at the highest level.
The World's Best Freeski Team
Vertical Pro Gore-Tex Jacket


In 2024, Peak Performance and the Freeride World Tour announce a new chapter in their partnership as Peak Performance becomes the presenting partner of the pinnacle global freeride competition for the next four years.
The collaboration solidifies Peak Performance's commitment to the freeride community and its close relationship with the Freeride World Tour to grow further and develop the sport.
FWT by Peak Performance

Trailblazer Program
Women are underrepresented in all mountain sports and activities. To address this, Peak Performance launched the Trailblazer Program, offering to fund and support projects that empower women to explore the outdoors and challenge industry norms.
In 2023, Peak Performance received over 300 applications and selected five standout projects that are breaking barriers and inspiring more people to embrace the outdoors.

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