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Selected Works
The North Face APAC
Brand Positioning and Creative Direction for Asian product line UE (Urban Exploration). Covering China, Hong Kong, Taiwan, Thailand, Indonesia
The North Face EMEA
A selection of pan-european campaigns for The North Face EMEA.
O'Neill Global
Creative Direction, Content Production, Visual identity and Retail Design for the original Californian heritage Surf Brand - O'Neill. Leading the overall global direction, operating out of the European HQ in Amsterdam.
Collaborations
A collection of cross-brand collaborations from over the years. Working directly and indirectly with partner brands, artists and designers to create visually compelling and culturally relevant collections from around the globe.
Peak Performance Global
Global Campaign work for Scandinavian Ski Brand - Peak Performance.
Red Bull UK
Grassroots Sports Marketing programme for Red Bull UK, covering Northern England and Scotland Region.
The North Face Experiential
A series of curated events and activations delivered during my time at The North Face
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